Lincoln College

Undergraduate Catalog :: Lincoln Campus

Mass Communication

CMN 110: Radio Performance I

Credits: 0:0:1
This activity course is for students who successfully complete one semester of involvement at the campus radio station, WLNX-FM.

CMN 111: Radio Performance II

Credits: 0:0:1
This activity course is for students who successfully complete their second semester of involvement at the campus radio station, WLNX-FM.
Prerequisite: CMN 110

CMN 113: Radio Performance III

Credits: 0:0:1
This activity course is for students who successfully complete their third semester of involvement at the campus radio station, WLNX-FM.
Prerequisite: CMN 111

CMN 125: Introduction to Radio

Credits: 3:0:3
This course examines radio broadcasting practices and principles, including, but not limited to, the history of radio broadcasting in the United States, basic principles of radio broadcasting on-air and off-air production, audience measurement, programming philosophies and strategies, and radio formal conceptualization and execution.

CMN 130: Introduction to Mass Communication (MC 911)

Credits: 3:0:3
In addition to studying the process, theory, and models of mass communication, the course covers the histories and structures of the print media (newspapers, magazines, books) and the electronic media (radio, recording, motion pictures, television) as well as the interdependence among the various media. Special emphasis will be placed on mass media economics and the social effects of mass communication.
Prerequisite: ENG 101 or concurrent enrollment.

CMN 131: Radio Performance IV

Credits: 0:0:1
This activity course is for students who successfully complete their fourth semester of involvement at the campus radio station, WLNX-FM.
Prerequisite: CMN 113

CMN 135: Electronic Media Writing

Credits: 3:0:3
This course emphasizes writing for visual and audio presentations, including continuity, commercials, public service announcements, news, and special events.
Prerequisite: ENG 101 or concurrent enrollment

CMN 227: Radio Production

Credits: 3:0:3
This course examines the concepts and principles of audio production for radio stations. In addition to learning basic fundamentals, students will be introduced to the preparation, production, and direction of program materials by utilizing the production studio of WLNX-FM.
Prerequisite: CMN 125

CMN 228: Electronic Journalism

Credits: 3:0:3
This course examines the principles and practices of broadcast journalism, including the writing, reporting, and production of newscasts for radio and television. Ethics and communication law as it applies to broadcast news is also explored. No prerequisite.

CMN 232: Electronic Media Programming

Credits: 3:0:3
This course examines radio and television programming practices and principles, including, but not limited to, competitive strategies, audience ratings and research methods, scheduling practices, cable TV, and emerging technology.
Prerequisite: CMN 125